My Work
Here, you’ll find a collection of the work that reflects my dedication to storytelling, whether through crisis communications, PR campaigns, or sport management projects. Explore how I’ve combined strategy and creativity to solve challenges, connect people, and deliver results.
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PR & Crisis Communications
News Releases
I’ve written several hundred news releases during my time at the Long Beach Police Department, below you’ll find links to a few high-profile ones.
Detectives Arrest Suspect in Connection With Commercial Robberies and Burglaries in North Division
Sept. 15, 2024 -Detectives have made an arrest in connection with recent commercial robberies and burglaries in the North Division area.
During the recent robberies, the suspect jumped the counter, simulated having a firearm, and would either order or physically force the victim to open the register. The suspect would then take the cash before fleeing the scene. Read the full news release here.
LBPD Homicide Detectives Arrest Suspect Wanted for the Murder of 17-Year-Old Briana Soto
Sept. 15, 2024 -Homicide Detectives have arrested the suspect believed to be responsible for the March 26, 2024 murder of Briana Soto, a 17-year-old resident of Long Beach.
By following their investigative leads, including DNA, video and cellular phone evidence, detectives identified Troy Lamar Fox, a 34-year-old resident of Long Beach, as being responsible for the murder. At the time of his arrest, Fox was in the custody of the Los Angeles County Sheriff’s Department on an unrelated weapons violation. Read the full news release here.
Scholarly Work
National Women’s Soccer League (NWSL) Business Plan
This is a business plan I created for the NWSL Youth Academy, designed to develop young female athletes on and off the field. It dives into the academy's mission, target market, industry trends, and competition, with a clear strategy for growth. The plan covers everything from marketing and operations to financial projections and community outreach, ensuring a solid foundation for success.
This project highlights my ability to craft strategic, results-driven plans that blend financial insight, operational planning, and a passion for empowering the next generation of athletes in the sports industry. Read the full Business Plan here.
The Exploration of Necessary and Pivotal Traits for a Sports Salesperson
This paper, The Exploration of Necessary and Pivotal Traits for a Sports Salesperson, breaks down the key skills needed to thrive in sports sales. It highlights how strong communication, in-depth product knowledge, resilience, and a passion for customer service are essential for connecting with fans and driving revenue in today’s competitive entertainment space. Using real-world job examples and industry insights, I explore what it takes to stand out in a rapidly evolving sports landscape.
This project reflects my ability to analyze industry trends and deliver clear, actionable insights for success in the sports business world. Read the full paper here.
Game-Changer: An Analysis of the American Needle v. NFL Case and Its Impact on Sports Business
This paper, American Needle Inc. v. National Football League: An Exploration of an Industry-Changing Case, analyzes the landmark 2010 Supreme Court decision that reshaped antitrust law within professional sports. The case centered on whether the NFL and its 32 teams were a single entity or independent businesses when it came to licensing intellectual property. The Court's ruling against the NFL reinforced the importance of competition in the sports marketplace, with far-reaching effects on how leagues operate.
This work showcases my ability to dissect complex legal cases and highlight their lasting impact on the sports industry, emphasizing the legal and business intersections that drive the evolution of professional sports. Read the full paper here.